Mapping the new music business
Starter Packs
Get up to speed with our free foundational guides to key music-tech concepts, grounded in our research findings.
Music streaming platform models
- Setting the stage
- How Artists are Paid from Streaming
- Factors Impacting Artists' Streaming Performance
- Key Takeaways or Artists
Music AI deepfakes
- Is this trend new?
- How are deepfake songs made?
- What are the legal issues with deepfake songs?
- Are audio "deepfakes" all bad?
Music and brand partnerships
- How can artists best prepare for brand partnerships?
- What industries are taking an interesting approach to music partnerships?
- What market trends are changing the economics of music brand partnerships?
Digital music curation
- What is curation, anyway?
- What makes music curation brands stand out?
- What market trends are changing music curation?
- Does genre matter in music curation?
- What does it mean to decentralize curation?
Music in virtual worlds
- How is music used in games and virtual worlds?
- Can I upload my own music to virtual worlds?
- What are the key visual branding opportunities for artists in virtual worlds?
Digital music marketing
- Why is music harder to market than other products?
- What role does data play in music marketing campaigns?
- How can you build a compelling fan journey around a music release?
New music communities
- What metaphors do people use to describe their favorite online communities?
- What tools should artists use to run their communities?
- What role does the “metaverse” play in modern community-building?
- Why are so many music communities going into Web3?
Music/Web3 data
- How much money have music NFTs made so far?
- What makes music/Web3 data infrastructure unique?
- What are good metrics for analyzing collector behavior?
- What makes music NFT metadata different from the traditional music industry?
New tech, old rights
- The complex music royalty value chain
- Music rights and generative AI
- Music rights and Web3
- Music rights in the metaverse
Member Connections
Member-exclusive discussions, showcases, and interviews with today’s music-industry innovators.
Wavelengths Summit What it really means to be “fan-first”
Hivewire founder Srishti Das on music strategy for emerging markets
TuneCore CEO Andreea Gleeson on music distribution in an AI-first world
un:hurd’s Alex Brees on streamlining marketing for independent artists
AudioShake’s Jessica Powell on music startup challenges and the “new possibilities” with music AI
Amber Atherton on building virtual communities: Start small and niche
Wavelengths Summit Balancing niche and mainstream on the road to Web3 adoption
Lessons from our inaugural Wavelengths Summit
Music Copyright Fundamentals (with Dani Balcells and Chris Cooke)
The latest music AI tools in action from Never Before Heard Sounds, Harmonai, and more
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Content Archive
WEB 3 | AI | METAVERSE | MARKETING
What it really means to be “fan-first”
Hivewire founder Srishti Das on music strategy for emerging markets
TuneCore CEO Andreea Gleeson on music distribution in an AI-first world
Starter Pack: Music streaming platform models
un:hurd’s Alex Brees on streamlining marketing for independent artists
Modern-day fan forums: The renaissance in online music communities
How we made an official GrimesAI banger
How to use Discord as an artist
The cost of automation: How AI will affect the livelihoods of working musicians
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